Digital Marketing Lead

Job description

We are hiring a Digital Marketing Manager to spearhead the launch of a new vertical at an award-winning media agency. With over 20 years of industry leadership, this agency is a trusted name, operating across Delhi, Mumbai, and Bangalore. Known for its people-first culture, they offer flexible hybrid working arrangements, ensuring a healthy work-life balance.

Job Profile:
• Play a pivotal role in building the new vertical at the 0 to 1 stage.
• Plan and manage all digital marketing, influencer marketing, trackers, communication, social media and display advertising campaigns
• Strong grasp on numbers and excel.
• Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative KPI growth strategies
• Utilize strong analytical ability to evaluate digital across multiple channels and customer touch points
• Collaborate with brand, internal team and other vendor partners
• Evaluate emerging technologies.
• Provide perspective for adoption where appropriate

Requirement:
• Any Graduate / Post Graduate
• Proven working experience in 6 to 12 years in digital marketing
• Rich experience in Social Media and Online campaigns, Influencer marketing
• Ability to work under pressure and tight deadlines
• Strong analytical skills and data-driven thinking – Intermediate to advanced analytical skills, specifically relating to performance data and metrics
• Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading social media and/or display advertising campaigns