Digital Marketing Expert

Digital Marketing Expert

We are currently seeking an experienced digital marketing export to join our growing team. The primary responsibility is to get the brands we are associated with into the digital space, thereby ensuring the success of their business objectives, leading to possible customers, and promoting their products and services.

Key responsibilities
• Design, build and maintain the online presence of the brands we are associated with.
• Plan and execute digital marketing campaigns across all relevant social platforms.
• Create a measurable impact and generate effective leads online.
• Closely monitor brand activities and presence on social media
• Provide keywords and SEO strategies for building websites
• Review and analyze brand website & social media impressions using necessary tools
• Strategize on reaching new customers & retaining the existing ones.
• Plan effective marketing assets and resources like DVC shoots, influencer campaigns, collaborations, contests, etc.
• Measure performance using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Utilize emerging digital tools and platforms, and share insights with the team on new trends & technologies beneficial for digital brand building.

Requirements
• Experience of min. 4 years in a digital marketing agency or similar field.
• Knowledge of B2C social media, Google Adwords and email campaigns, and SEO/SEM
• Excellent understanding of web analytics tools (e.g. Google Analytics)
• Ability to work with a team of designers, developers & editors
• Critical thinking & quick problem-solving skills are an added plus
• Excellent research skills & ability to ideate for real-time content
• Preference for candidates who have hands-on experience in the NBFC sector