digital marketing executive

Responsibilities:

Create, manage and implement paid search, display, social, and retargeting
campaigns
Build and support new ad campaigns in multiple geographic locations
Experience in writing AD copies
Monitor and optimize to increase impression share, quality score, and additional key metrics
that support daily and monthly budgets
Communicate campaign results & support the development of strategies and tactics to achieve
Digital Marketing goals
Measure and report performance of all paid marketing campaigns, and assess against goals
(ROI and KPIs) while identifying new KPIs to grow revenue from acquisition channels
Conduct audience research, persona planning, and discovery of current trends
Identify trends and insights, and optimize spent and performance based on the insights
Keep records of marketing metrics and results of past campaigns
Monitor competitor activity across digital platforms

Skills:

Excellent written and verbal communication
Google Adwords certification will be an added advantage
High ownership and flawless execution
Excellent interpersonal skills
A go-getter attitude