Digital Event Marketing Specialist

About SF Fire Credit Union
We're a San Francisco-based credit union dedicated to serving our members with integrity, innovation, and excellence. With $1.7B in assets, we've grown from humble beginnings to become a trusted partner in our community. Our core values drive everything we do: shared trust, continuous innovation, competitive rates, and excellent member service.

Our Team
We're a tight-knit team that feels like family. We value humor, a higher purpose, and an 'in-this-together' attitude. Whether it's a potluck lunch or after-hours gatherings, we prioritize real work-life balance and have fun while doing great work. Our team is driven to empower our members to accomplish their dreams and build lasting financial security.

The Job
We're seeking a skilled and motivated Event & Acquisition Marketing Manager to join our team. In this role, you'll be responsible for generating high-quality leads through strategic event planning and targeted marketing campaigns. If you bring strong digital marketing, event management, and lead generation expertise with measurable results, we'd love to hear from you.

Your Key Responsibilities
Lead Generation:
Develop and implement strategies to generate high-quality leads through various events.
Design and implement a digital lead nurture strategy using marketing automation tools.
Identify and target key industries and events to maximize lead acquisition.
Event Management:
Plan, organize, and execute events from conception to completion.
Develop event promotion strategies and manage pre-event, during-event, and post-event marketing activities.
Campaign Support:
Assist with marketing campaign and content assets.
Ensure all campaign assets align with the overall marketing strategy and brand guidelines.
Quality Assurance:
Conduct thorough QA of campaign assets to identify and resolve issues.
Cross-Functional Coordination:
Collaborate with marketing, design, content, and IT teams to gather requirements and ensure timely delivery.
Analytics and Reporting:
Track and analyze KPIs related to lead generation and event success.
Stakeholder Management:
Work closely with internal teams to ensure cohesive messaging and alignment on objectives.
Continuous Improvement:
Stay current with industry trends, best practices, and emerging technologi