Digital Campaign Strategist

We are seeking a highly skilled Digital Campaign Strategist to join our team at Enhanceyaa Technologies. The ideal candidate will have a strong understanding of digital advertising channels, analytical skills to measure campaign success, and expertise in optimizing campaigns to achieve maximum ROI.

Key Responsibilities:
Develop, execute, and manage advertising campaigns across platforms such as Google Ads, social media, display networks, and traditional channels.
Identify target audiences and craft tailored ad strategies to meet business objectives.
Optimize ad creatives, placements, and budgets to achieve desired performance metrics.
Performance Monitoring & Optimization
Monitor campaign performance using analytics tools and adjust strategies to improve results. Conduct A/B testing on creatives, ad formats, and targeting to optimize performance. Analyze key performance indicators (KPIs) and prepare detailed reports for stakeholders.

Budget Management
Manage campaign budgets to maximize ROI while staying within allocated limits. Provide forecasts and recommendations for budget adjustments based on campaign performance.

Collaboration & Coordination
Work closely with creative teams to develop impactful ad content, including visuals and copy. Collaborate with the marketing team to align ad campaigns with broader marketing strategies. Liaise with external agencies and vendors, if required, to ensure seamless campaign execution.