Content Writer

Jacaranda Hub is a company that helps start-up businesses in their growth and strengthens brand awareness of established businesses. We work with an array of brands that aim to make a difference in key areas such as infrastructure, technology, energy, finance, recruitment and retail. The Marketing Team provides end-to-end brand management across B2B and B2C communications.



Some of our current clients include:

The CABER Group
CaSE International (Engineering)
CJC Management (Engineering)
FundFindrs (Grant, Awards, training for small businesses)
Go Brands (Food Retail)
Go Sushi
Wasabi Warriors
TierOne Recruitment (Talent Acquisition)


Position Responsibilities:

We are on a mission to improve the quality of our content and need an exceptional Storyteller to help us. Reporting to the Marketing Director, the Content Writer is responsible for creating online and other content that communicates our key messages effectively for our different brands and audiences. Responsibilities include:



Craft various content types — including website copy, blog posts, social posts, EDMs, award nominations — that connect with our target audiences and promote our brands and our people.
Work closely with the brand managers to understand the brands and their audiences. Collaborate and brainstorm with the team for new strategies and content ideas.
Build content strategies to grow the profiles for our various employees and position them as thought leaders in their industries.
Manage multiple content calendars and work to deliver content by required deadlines.
Write well-researched and keyword-driven content to boost organic traffic.
Produce high-quality blog posts on industry-relevant topics and address user queries in detail.
Craft compelling award nominations for our people and our businesses.
Ensure consistency in writing style and tone for each brand.
Using templates, create social media creative to accompany your social captions.
Edit and proofread content produced by other team members – be the ambassador of good storytelling for the marketing team.
Support our grants team with grant applications as needed.


Requirements:

A passion for storytelling
Proved experience as a Copywriter, Content Writer or similar role
A portfolio of your own writing for review
Solid understanding of SEO principles and content optimisation techniques
Understanding of Social Media best practices
Detail-oriented and excellent time management skills.
Ability to work independently and in a cross-functional team.
Full working rights in Australia.
Enjoy working face to face with colleagues in our North Sydney office.


Preferred:

Bachelor’s degree in Marketing, Communications or related field.
Experience working with multiple brands simultaneously would be highly advantageous.
Experience with Grant Applications would be beneficial.