Content Writer

BOB is looking for a storytelling genius deeply embedded in the crypto universe to help elevate our brand narrative, drive awareness, and eloquently communicate our value in the global marketplace.

Reporting directly to and working with our marketing team, this role is ideal for someone who is not only adept at bringing narratives to live, but also possesses a deep understanding of crypto as a product.

The content writer will own the editorial function within BOB, crafting longer and shorter form copy to support product launches, partnership announcements, thought leadership and the broader brand narrative.

The head of marketing is based in the UAE, so candidates from timezones with good overlap will be preferred.

What you will do

Strategic Communication: Support the head of marketing in the definition and development of BOB’s editorial and content strategy in order to effectively showcase BOB’s innovations, partnerships, and mission.
Content Creation: Craft compelling narratives, press releases, blog posts, and website copy that highlight BOB’s unique position in the blockchain ecosystem.
Market Insight: Integrate knowledge of market trends, industry developments, and the competitive landscape to strategically position BOB in all communications.
Collaborative Engagement: Work closely with the marketing, social media, product and BD teams to ensure the delivery of a clear, accurate and cohesive brand message.
Community Connection: Actively engage with the BOB ecosystem and community to identify content or education opportunities.
Requirements

Experience: Minimum of 3+ years in PR, marketing, or related fields, with a significant focus on the cryptocurrency or blockchain industry.
Journalism Background: Strong preference for candidates with experience as journalists in the tech space, showcasing a track record of writing and editorial excellence.
Crypto Savvy: Demonstrated knowledge of and passion for blockchain technology, cryptocurrencies, and the wider web3 universe. Candidates with demonstrated experience covering both the Bitcoin and Ethereum ecosystems will likely be favoured.