Brand Marketing Lead, Subscriptions

Job Description

The Washington Post is seeking a strategic and results-driven Brand Marketing Lead to support the company’s Enterprise Subscription and WP Intelligence products. This role will report to the Senior Director, Brand Marketing, and partner closely with internal stakeholders to develop and execute marketing strategies that drive customer acquisition, engagement, and retention.

Responsibilities

Strategic Leadership

Serve as the primary marketing partner for the General Manager, WP Intelligence, and the Director, Group Subscriptions & Licensing to understand business goals and define strategic marketing priorities.
Partner with The Post’s owned & operated media and Growth media teams to develop short- and long-term marketing strategies to build awareness, and drive both acquisition and engagement for WP Intelligence and Enterprise Subscriptions.

Positioning & Messaging

Define target audiences and craft compelling value propositions tailored to specific market segments.
Collaborate with Product and Research teams to gather customer insights, conduct competitive analysis, and leverage market research to inform positioning and messaging.

Marketing Campaigns & Creative Development

Write strategic creative briefs to guide internal brand studio teams in developing impactful marketing assets for media, events, and sales enablement.
Oversee the creation and delivery of marketing materials across various owned and operated channels, including Washington Post newsletters, events, and digital properties.

Cross-Functional Collaboration

Partner with internal teams including Sales, Product, and Analytics to ensure alignment between marketing initiatives and business objectives.
Work closely with the B2C paid media team to identify opportunities for promotion within existing Washington Post channels.

Go-To-Market Planning

Develop and manage cross-functional go-to-market roadmaps and timelines to support new product launches and ongoing marketing efforts.
Support sales teams with targeted marketing materials that address client needs and drive engagement.

Performance Measurement

Monitor and evaluate marketing performance metrics, providing insights and recommendations for continuous improvement.
Leverage data to optimize engagement strategies and personalize customer experiences.

Qualifications & Experience

Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered.
5+ years of experience in B2B marketing, with a strong preference for candidates with experience in the news or media industry, professional services, or subscription-based business models.
Proven track record of developing and executing B2B marketing strategies that drive business growth.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Excellent written and verbal communication skills, with experience writing creative briefs and collaborating with creative teams.
Collaborative mindset with a proactive approach to problem-solving and continuous improvement.

Preferred Skills

Experience working with enterprise sales teams and understanding their unique needs.
Understanding of how CRM, marketing automation, and analytics tools measure and optimize campaign performance.
Familiarity with B2B marketing channels, including content marketing, email marketing, and event marketing.
Familiarity with design and copywriting principles to support creative development.