Job Description
DESCRIPTION
Position Summary:
Under the direction of the CE Marketing Director, the EBD (Enterprise Business Division) Marketing Manager is responsible for the creation and execution of marketing communications, promotions, programs, and content build in support of EBD’s B2B and B2C (Monitor and Memory) goals and initiatives. Working with the channel teams, retail teams, and product marketing team, this position will understand the marketing objectives that need to be achieved and then work with internal stakeholders within EBD, internal divisions (DtC, Corporate Marketing), agencies and channel/retail partners, to create the deliverables that achieve EBD B2B and B2C marketing objectives. While the position will focus on marketing program and communications, the incumbent must be flexible enough to work on events or ad hoc marketing programs, as the needs of the business arise.
This Marketing Manager will build and manage the marketing tools needed for world-class B2B marketing programs, defining and reporting on success using appropriate metrics. This Marketing Manager will also manage the IMC process for EBD B2C product categories (Monitor and Memory). The incumbent will need to understand the project timelines required to support each launch with the appropriate marketing assets and tools for teams to achieve SECA marketing and business objectives. In this role, the Marketing Manager will act as the champion for brand style and compliance on all materials, reviewing all materials to ensure alignment with program messaging and brand guidelines.
Essential Duties and Responsibilities:
B2B Channel Marketing & Communications (40%)
This position will work with the channel teams to deliver the key messages in support of major product launches or seasonal campaigns for EBD
Create, adapt or review Channel Programs for the Distribution Team, Channel Partners and Inside Sales, ensure that tactics meet the programs objectives
Manages the Channel Email system to manage communication to channel and End Users
Manage agency partner(s)
Database management including but not limited to ensuring compliance is met, new contact acquisition strategy, data cleansing, etc
Creation and execution of monthly CRM emails
Partner Portal Management:
Onboarding support for new partners
Resource library management: upload new content, remove expired content, etc
Homepage maintenance to ensure priority content is live and visible
Sign-off on any communication elements to ensure alignment to the product or program strategy
Support the channels with materials as required to deliver channel programs through appropriate online tools.
Ensure work is aligned with larger launch plan and objectives and act as key point of contact and brief agencies and act as key liaison to design and implement programs.
Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process.
Work with key stake holders at SECA, SEA, and HQ to ensure all content is up to date for use in SECA marketing activities and local channel partner activities
B2B and B2C: New Product Launch & Content planning and execution (10%)
Oversee creation of communications and programs that support all EBD product and service launches, including but not limited to product images, key visuals, brochures, battle cards, data sheets, videos, asset trackers in ENG and FR
Work with key stake holders at SECA and sometimes with HQ to ensure all product assets are up to date for use in SECA channel and partner activities
Work with agency to ensure work backs for core assets are proactively communicated and delivered on time
Local content creation with partners for more relevancy in the Canadian B2B space – case studies, White Papers, etc
Ensure all reviews and approvals are gained (legal, partners, brands, etc.)
Review key programs to ensure ROI targets are achieved
B2C IMC Marketing Lead (40%)
Determine key messaging and positioning and key messaging for product and services launches
Lead launch team that includes internal and external stakeholders, including the PM Team, SEA (Samsung Electronics America) & HQ counterparts
Create communications and programs that support these product and services launches, including but not limited to:
Channel materials
Advertising materials for end users and channel use
Social media messaging and programs
Public Relations messaging and strategy
Experiential and/or assisted selling programs
Online materials and resources
Be responsible for reviewing any materials and or messaging related to the launch to ensure consistency and alignment with positioning
Ensure all reviews and approvals are gained (legal, partners, brands, etc.)
Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process.
Provide liaison with HQ, SEA or third parties to source marketing assets
Brief agencies and ensure work is delivered as specified
Review key programs to ensure ROI targets are achieved
General Marketing Operations Support (10%)
Coordinates system submission and approvals (legal, marketing, finance, sample management) for marketing initiatives in order to support on time execution of marketing programs. This includes following up with key business stakeholders to ensure that approvals are taking place on time, and escalating if they are not.
Legal approvals include AD-LCP, and ECMS management.
Marketing Finance initiatives include Plan Proposal submissions, Execution orders, Payment Requests, PUMI submissions, and FOC orders.
Sample Management includes warehouse management and sample portal requests.
Requirements
Education:
Bachelor degree or higher, in Business Administration, Commerce, or similar preferred.
Knowledge:
Strong knowledge of business-to-business marketing best practices.
Strong knowledge of business customer buying behavior and processes required.
Strong interpersonal skills, collaboration and conflict management skills needed.
Current with lead-generation trends and online tools.
Comfortable with a fluid, fast-changing matrix organization.
Outstanding presentation and oral communication skills.
Proficient in Excel, PowerPoint, and other office applications.
Experience:
4+ years’ experience in business-to-business marketing or sales preferred.
Experience developing value propositions and marketing campaigns required.
Understanding of current trends in telecom and IT industries preferred.
Experience with CRM and MRM preferred, particularly Siebel CRM, Eloqua MRM.
Experience with SAP preferred.
Experience managing cross-functional projects required.
RESPONSIBILITIES
Responsibilities:
Partner with brands on developing and executing marketing budgets and plans annually
Establish and maintain strong relationships with retail partners to deliver strong sales performance across the brand portfolio
Work with internal teams to maintain and optimize current product listings, ensure accurate customer facing information and content
Prepare, analyze, and summarize sales and inventory data
Develop creative and effective solutions to retail challenges, often involving presenting solutions to multiple stakeholders
Collaborate with internal supply chain and accounting partners as well as external parties in daily maintenance of our supported brands
Proactively communicate solution-based challenges and brand updates weekly
Create and present results to brands, quarterly and/or annually, via PowerPoint presentation
QUALIFICATIONS
Minimum Education and Work Experience
Bachelor’s Degree in Business, Economics, Finance, or related field
2+ years of experience in e-commerce sales/broker agency, marketing, or merchant role
Knowledge, Skills, and Abilities:
Understanding of e-commerce channels and online marketplaces
Abstract problem solver, able to work in ambiguous environment
Entrepreneurial aptitude, positive attitude
Vendor Management, account management and/or agency experience desired
Proficient in Microsoft Office, Excel – pivot tables, Indexing, presentation level charts
Excellent interpersonal, written, and oral communication skills
Must have the ability to think analytically and have an innate understanding of retail financials
Able to travel if necessary
Physical Requirements:
Seeing
Listening
Ability to Travel
ABOUT US
Acosta, and its subsidiaries, is an Equal Opportunity Employer
Job Category: Marketing
Position Type: Full time
Business Unit: Marketing
Salary Range: $10+,000.00 - $10+,000.00
Company: Premium Retail Services (Canada), Inc.
Req ID: 5783
